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Facebook And Microsoft Hook Up For Search

Microsoft seems ready to really cash in on its $240 million Facebook investment, as the software giant announced a renewed, deeper partnership with the social network. Microsoft has been running paid search and contextual ads across Facebook for some time now, but the new deal will integrate Live Search as the network's official search engine (and pull in paid and organic results from around the Web--not just member profiles and apps).

The news broke during an Analyst Day presentation, and Satya Nadella, head of Microsoft's search unit, said that the company was "excited about using [the deal] as an opportunity to further expand the Live Search reach." Financial terms of the deal were not disclosed, though Nadella said that the partnership will go live in the fall.

Read the whole story at Marketing Pilgrim »

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