• July 29, 2008

The new effort, which broke Monday, features Dr. J, basketball's Julius Erving, and will continue to feature other "doctors" such as actor Kelsey Grammer's Frasier Crane.

The spots center on scientific research from The Marketing Clinic, based in the UK, that shows people taste the flavor of Dr Pepper better if they drink it slowly.

Airing on network and cable stations nationwide, the Dr. J spot is the first in the "Trust Me, I'm a Doctor" campaign. The fully integrated initiative will be on billboards and online at drpepper.com.--Nina M. Lentini