• July 30, 2008

U.S. consumers may be concerned about the banking industry in general, but when it comes to their personal banks, they are still confident.

According to a survey of more than 1,000 people by Morpace Inc., 87% of consumers said they still believe in the stability of their primary personal banks.

"This finding gives some breathing room to banks, who have had a lot of bad news to release in recent quarters," said Tom Hartley, vp of customer loyalty at Morpace, in a statement. "It also shows that the public is able to tell the difference between news about challenges in the financial sector and the fundamental strength of their primary bank."--Aaron Baar