State Lawmaker Urges Probe Of Yahoo/Google Deal
"The impact of such potential market concentration--in both internet search and search advertising--left in the hands of one company, at the very least, wararnts rigorous scrutiny," California assemblyman Joel Anderson wrote to the state's Attorney General Edmund Brown.
As part of its efforts to nix Microsoft's recent takeover bid, Yahoo arranged to outsource a small portion of its paid search results to Google. The U.S. Department of Justice is investigating whether the arrangement is a threat to competition. In aAddition, state attorneys general in Florida and Connecticut are probing the deal.
Anderson also questioned whether the deal would give Google access to additional information about consumers. "We must ensure that the proper consumer safegaurds and transparency are put in place to protect privacy. The ability to 'data mine' online behavior in order to find specific consumers interested in specific products is a big part of Google's revenue stream and business plan," Anderson wrote.
The California assemblyman has previously raised questions about Google's privacy practices. Last month, he joined advocacy groups in asking Google to place a link to its privacy policy on the home page.--Wendy Davis
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "State Lawmaker Urges Probe Of Yahoo/Google Deal"
Leave a Comment