Amex Tests Ad Integration in CBS Markets
TV Week, Thursday, July 31, 2008 10 AM
CBS Television Stations inked a deal with American Express and its digital agency Digitas to run integrated on-air and online ads in six local TV markets.
American Express will integrate its TV ad content with ads on the sites of CBS' local stations. The TV ads will also coordinate with ads on CBS' network of local blogs and community sites.
The deal demonstrates how interested advertisers are in multiplatform buys, says Jonathan Leess, CBS executive. "Marketers are looking for more than just the Web, and we are bringing them back to TV and leveraging online with TV." CBS delivers 10 million streams per month across its local sites.
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