• August 5, 2008

Effective Sept. 1, McBride also will take on the title of president.

He will join Bacardi Limited from the Colgate-Palmolive Company, where he served as executive vice president and president, North America and worldwide commercial effectiveness. McBride will be based at Bacardi Limited's headquarters in Bermuda.

Mr. McBride led Colgate's business operations in the U.S., Canada, Puerto Rico and the Caribbean, and directed Colgate's global commercial effectiveness program. He has more than 25 years of marketing and management experience at Colgate in positions of increasing responsibility in North America, Europe and Asia. In addition, he spent four years as marketing director for beer producer, Bass Plc.

McBride, 53, will succeed Andreas Gembler, 65, who has held the position of president and chief executive officer of Bacardi Limited since 2005 and who is retiring.--Nina M. Lentini