• Bloomberg, Wednesday, August 6, 2008 9:15 AM

General Electric Chief Jeffrey Immelt resisted pressure from investors to sell NBC Universal for years. He may be about to show them it was worth keeping -- despite NBC's not-so-stellar ratings.

"NBC has made investments in Internet, cable and international -- the combination should help to offset the declines in domestic broadcasting," says analyst Scott Davis. NBCU's market value may jump as much as 50% to $45 billion in two years, he says.

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