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Google Insights For Search

Google continues to create new tools that allow marketers to tap into the wealth of data that arises from the billions of searches users conduct each month. This time it's Insights for Search, a tool that compares search trends across categories, time frames and geographies, allowing for a more comprehensive view of searcher behavior.

Insights for Search users can drill down to examine searches on a city level, refine data based on particular verticals (i.e. food and drink for the term "apple," as opposed to technology), as well as see news items that are relevant to spikes in search volume. Barry Schwartz describes the tool as a definite boon to search marketers, and serves up examples of how to put the data to use.

Read the whole story at Search Engine Land »

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