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Google's Search Share Tops 70%

Heather Donohue blogs about Hitwise's latest monthly search market share report--noting that not much has changed. Google is still in the top spot, followed by Yahoo, Live Search and Ask. So where's the news? Well, Google's share of search has hit a new milestone--just slightly over 70% (70.77%, to be exact). Donohue attributes Google's sustained growth to a number of factors, including increased traffic and better searcher retention.

"Looking back over the past 13 months, in addition to the growing share of searches, traffic to Google has continued to increase," she says. "The market share of visits to Google in July increased 25% over July 2007 and has grown each month since January in 2008. Retention of this increased traffic is also coming into play as Google has maintained a consistent returning visitor rate (visitors who have visited the website within a 30 day period) of 95% each month since October 2007 (when Hitwise began tracking this metric)."

Read the whole story at Hitwise Intelligence »

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