• Search Engine Land, Wednesday, August 13, 2008 2:15 PM

Andrea Harris sums up some key takeaways from SMX Advanced for in-house search pros, with quick hits focusing mostly on SEO. For example, attendees learned that Yahoo has improved the way it crawls and indexes XML sitemaps. "If your Yahoo! sitemaps failed in the past, you may want to resubmit them," she says.

Meanwhile, if you acquire a domain and don't want its PageRank to be reset, don't update the host, DNS setting and content all it once. Change components gradually to avoid having all of the previous positive SEO efforts wiped out.

And for paid search, attendees found out that organic search ranking signals are likely a factor in determining a landing page's Quality Score. "If that's the case, then advertisers could skirt high minimum bid requirements by switching to new destination URL domains-that is, until the minimum bids are increased for those domains," Harris says.

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