Around the Net

Keyword Strategy: An Update For 2008

Jody Nimetz outlines the basics of keyword strategy, including detailed definitions of head, torso and long-tail phrases (and their merits and flaws), as well as an overview of the slew of new research tools that have emerged over the past few months.

"The search engines have started to open up a little with regards to providing some insight into keyword search volumes and as a result there have been a couple of great tools that can be used for conducting keyword research," he says.

Nimetz cautions that just knowing about the keyword options isn't enough--search marketers that want to succeed in 2008 also need to know how to run complementary paid and organic search campaigns, and when to target which keywords as well.

Read the whole story at SEO Space »

Next story loading loading..