"The search engines have started to open up a little with regards to providing some insight into keyword search volumes and
as a result there have been a couple of great tools that can be used for conducting keyword research," he says.
Nimetz cautions that just knowing about the keyword options isn't enough--search marketers that want to succeed in 2008 also need to know how to run complementary paid and organic search campaigns, and when to target which keywords as well.