MPG - Hugo Boss
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Aug 18, 2008, 4:00 PM
Hugo Boss awarded MPG its global media planning and buying account, valued at $60 million, following a review that included Mediaedge:cia, Mindshare and ZenithOptimedia. The account will be managed out of Germany, with the agency handling traditional and digital media duties for all products, except fragrances and skincare, for more than 40 markets in Europe, USA, Africa and Asia.
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