The former senior vice president of advertising at the telecom giant will lead integrated marketing, communications and capabilities at Coca-Cola beginning Sept. 15, reporting to Joe Tripodi, chief
marketing and commercial officer, according to a report on Friday by
Advertising Age.
She succeeds Mark Greatrex, who is handing over the title to focus on his duties as senior vice
president of still beverages at Coke, a role he took on at the start of 2008.--Nina M. Lentini