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General Motors Scraps Auto Show Soiree

General Motors will forgo the invitation-only GM Style party -- a mix of fashion, fenders and music that has kicked off the North American International Auto show in Detroit the past two years. The celebrity-studded, catered soiree with an open bar and shows has featured singers Kid Rock, Mary J. Blige, and other celebrities.

The cost-cutting move follows the company's recent decision to drop advertising during next month's Primetime Emmy Awards and the 2009 Academy Awards. The automaker says it has shifted time and money to GM's centennial celebration next month, and is focusing its advertising around key launches and brands, and in ways that reach more consumers.

GM's decision comes amid a sharp reduction in ad spending among some Big Three members, and a shift toward social networking Web sites, live events and product placement. Overall ad budgets for domestic automakers fell 16% in the first-quarter, according to TNS Media Intelligence. During that time, GM spent $532 million, up 12.6%, while Ford cut its spending by 31%.

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Read the whole story at The Detroit News »

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