Consumers Moved To Action By Local Online Ads
A report from the Online Publishers Association says that online ads on local branded TV, newspapers, and magazine sites generate an immediate response from consumers. Local newspapers push the fact that 46% of consumers who view online ads "act on local ads," and local TV stations prompt 44% of consumers to take action.
The study, conducted by JupiterResearch, surveyed just over 2,000 people randomly selected from research company NPD's online consumer panel.
Behind newspapers and TV stations, local magazine sites grab 42%, with user review sites moving 39% of consumers and overall portal areas grabbing 37%.
OPA President Pam Horan said in a release: "Just as we see on a national scale, media sites outpace portals and all other online media at delivering meaningful advertising results."
The report goes on to say that portals lead in satisfaction (posting a 58% score), followed by local newspaper and TV station sites (both at 48%). At the bottom end of the satisfaction results are local magazine sites (20%) and user review sites (18%).
When looking at 'visitor frequency,' the report says local media sites have a significant lead over portals among consumers who frequently visit those sites in terms of satisfaction--79% are satisfied with local TV sites and 77% are satisfied with local newspaper sites, tying online Yellow Pages at 77%. Sixty-five percent of frequent visitors to portals are satisfied, and user review sites satisfaction levels are at 60%.
Recent MediaDailyNews Articles
-
Consumer Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television, finished its spring edition pretty close to where ... -
Motorola HIres Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' MySpace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "Consumers Moved To Action By Local Online Ads "
Leave a Comment