CMR, a provider of strategic advertising and marketing information, has incorporated a new technological advancement into its Broadcast Verification Service (BVS), which tracks the occurrence of
television programming, and commercials, within hours of their airing. CMR's BVS has worked in conjunction with VEIL (Video Encoded Invisible Light) Interactive Technologies to customize VEIL's data
transmission platform, which now affords higher tracking accuracy and compatibility with all current digital compression, and digital distribution, systems.
