Commentary
OMD - Nissan Live Sets on Yahoo Music
- by August 25, 2008
Nissan Live Sets on Yahoo Music
http://new.music.yahoo.com/nissanlivesets/
Finalist Automotive
OMD: Jim Helberg, executive client communications director; Kristi Lind, client communications director; Sara Morton, group director of strategy; Philip Liboon, strategy supervisor, digital; Piper Ingram, senior strategist, digital; Allison Klein, group director, investment; Sara Cummings, strategist; Kendra Hubick, project manager. TBWA: Jeffrey Kowalczyk, art director. Nissan North America: Ben Poore, vice president, marketing; Erich Marx, director, marketing communications; Melissa Adams, senior manager, media and brand integration; J. Schaffer, senior manager, lifestyle marketing.
Way back
when renault's Carlos Ghosn took the reins at Nissan, he laid down the law: Nissan would not be the poor man's Honda or Toyota. "Nissan Live Sets" made the Web a virtual concert hall minus
staggering louts and lines for the bathrooms. Live Sets site got over 9 million unique visitors. Buzz was strong enough that mtv Networks hd Channel picked up the content for on-air distribution
late last year. All told, there have been 84 million video streams of Nissan Live Sets on Yahoo; 1 million visitors to nissanusa.com.
