Vringo Partners With Nokia To Offer Ringtones

NokiaVideo ringtone-sharing company Vringo today is expected to announce an agreement with Nokia to make Vringo's video ringtone application and rich media content available to Nokia device owners through the "Nokia Download" Web store.

Through Nokia Download, users can get the Vringo application, then choose from Vringo's range of rich media content--including video clips, animation, avatars, slides shows, music, greetings and more--to create personalized visual or video ringtones.

The application can be used on the handset or on the Vringo Web site to generate new video ringtones or select the clips they want their buddies to see when they call. The video ringtone service offers personalization tools that appeal to a younger consumers, while its community component simplifies the process of finding and sharing clips.

Vringo closed a $12 million round of venture capital funding, led by equity firm Warburg Pincus, about a year ago.

At present, the Nokia Download Web store is available in 17 European countries, including Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russian Federation, Spain, Sweden, Switzerland and the United Kingdom.

"Nokia Download is the perfect tool for accessing Vringo", said Vringo CEO Jon Medved. Vringo lets users set their own visual or video ringtone and choose the video, avatar, slide show or picture they want their friends to see when they call.

Users can browse Vringo's collection of content licensed from TV, video and music clips. Original Vringos can also be created by using camera phones or downloading pictures or video from existing social networks or other Web sites.

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