Commentary
Digitas - American Express and AOL Music, "Tour Tracker"
- by August 25, 2008
American Express and AOL Music, "Tour Tracker"
Finalist Media & Entertainment
Digitas: Ryan Griffin, vice president and director of media; Patrick Rorke, vice president, marketing; Justin Prunell, account supervisor; Jessica Feldman, assistant media planner; David Foster, senior marketing manager; Jessica Danner, senior associate; Nick Barrios, vice president, director, creative; Jenny Awasano, associate director, creative; Marcus White, art director; Bengt Asplund, copywriter. Platform-A/ AOL Music: Bill Crandall, vice president, AOL Music; Chris Macarro, vice president, property sales; John Kilpatrick, vice president, AOL Design; Alex Shen, account director; Alex Vorreuter, account manager; John Coppock, director sales development; Jeff Alter, senior manager, sales development; Melissa Olund, program director; Jennie Cini, senior program manager;
American Express:
John F Nitti, Director, US Media & Sponsorships; Rachel Chan, Manager, US Media & Sponsorships; Ann C Mecca, Director, Advertising; C. Lauren McMinn, Manager, Advertising;
Momentum: Jeff Frank, Vice President, Business Leadership; Adam Coe, Manager, Business Leadership; Laura DiLorenzo, Manager, Business Leadership
AOL MUSIC, AMERICAN Express and Digitas served up Tour Tracker, a site for American
Express card members to gain early access and preferred seating at concerts. The site provided a single, online destination for fans to follow tours and connect with like-minded consumers. aol also
provided American Express with high-impact, co-branded promotion for tourtracker.com throughout aol Music, spinner.com,
aim, the aol welcome screen, Bebo and aol e-mail.
