Commentary

RGM - Bombay Sapphire/JustLuxé, "Create Your Summer Escape"

  • by August 25, 2008
RGM
Bombay Sapphire/JustLuxé, "Create Your Summer Escape"
http://www.justluxe.com/summer-escape/cyse-lda.php
Finalist Travel

RGM: Kamran Razavi, CEO; JustLuxé: Rob Gautereaux, CEO. KSL Media: Ed Kelly, executive vice president, digital media; Jennifer Vandertoorn, account director.

RGM The perfect travel package is hard to come by. Even if you're a millionaire. Who loves gin. Enough to literally go out of your way to learn more about it. Bombay Sapphire, in the iconic blue bottle, selected up-and-coming luxury lifestyle site JustLuxé to put together 20 custom vacations in eight destinations built around a corresponding Bombay ingredient from that region - Angelica root from Saxony, cubeb berry from Java and cinnamon from Thailand. The site, which specializes in everything luxe - automotive, fashion, jewelry - built a complex microsite featuring indepth overviews of each of the eight destinations, including interactive slide shows, movies and a Bombaybranded travel community. On the JustLuxé home page, the Bombay brand was integrated with the top navigation, and a custom-floating overlay lined the bottom of the window.

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