Commentary
The Visionaire Group - Universal Pictures/Wanted
- by August 26, 2008
Universal Pictures/Wanted
http://www.mediabanners.com/clients/universal/wanted/launch/comps/061608/movietickets_wntd/movietickets_setup_webpage.html
Finalist Homepage Takeover/Sponsorship
Visionaire Group: Julie Gargan, creative director; Carlyle Rafanan, art director. Universal: John Patrick Richards, vice president of digital marketing
The visionaire group created an unmistakable homepage takeover on movietickets.com for the Angelina Jolie film Wanted. There was absolutely
no escaping the film's presence on the site: The takeover skin pushed the movietickets.com content to the right of the page, replaced by a huge image of actor James McAvoy wielding a gun. In
total, the effort included seven ad units, three of which synchronized to form a image of Jolie. Indeed, the page was almost more Wanted than movietickets.com; how else can you get that kind of
visibility?
