PointRoll/Armchair Media /Turf - College Board
Finalist Rich Media Campaign
Armchair Media: Darcey Topham. Turf: Natalie Grobler.
The college-bound are often asked the color of their parachute, but PointRoll's 2008 rich media campaign for the College Board got them thinking about how big their bubbles could be. PointRoll filled its so-called FatBoy banner units with interconnecting, clickable, careerrelated bubbles that let users drill into career opportunities. Typing a career goal into a bubble automatically linked the user to a series of relevant career bubbles on a microsite. The effort, for the College Board's "sat Meet Me in the Future" campaign, ran on major portals and sites targeted at high school students. The subtly branded site provided a positive impression of the sat, and has generated more than 150,000 submissions to date.