Liquid Advertising - After Dark Films, "Miss Horrorfest"
After Dark Films, "Miss Horrorfest"
Alison Hamon, vice president, creative director; Reth Galura, art director; Steve Cardenas, graphic designer/animator
One of the coolest things about this contest was its call for entries. After Dark Films created a "Miss Horrorfest" video for YouTube starring a sexy, crazed female killer ranting while waving a chainsaw and describing the contest and rules. The video promoted Horrorfest, an independent horror film festival, and directed users to upload their own videos explaining why they would make a great "Miss Horrorfest." The creative work is riveting and immediately gets across the point of the contest and the Horrorfest brand. Miss Horrorfest became the most viewed sponsor channel of all time by views and the second biggest by subscriptions, and scored mentions in Maxim and on The Tonight Show.