Intuit - TurboTax, "Ping Pong and Taxes Made Easy"
TurboTax, "Ping Pong and Taxes Made Easy"
http://ChooseEasy.com
Finalist YouTube Video Ad
Publicis Modem: Marcus Park, creative lead. Intuit: Seth Greenberg, director, online advertising and Internet media.
Fact: no one likes to do their taxes. so turbotax aimed to illustrate just how quick and painless it makes tax time (well, as quick and painless as doing taxes can possibly be, really) by enlisting pro skateboarder Billy Marks. In addition to his skateboarding prowess, Marks is apparently expert at wielding a ping-pong ball, performing astonishing feats, like throwing them into plastic cups from great distances. (From across the room! From two stories up!) The video goes by in a swift minute-andtwenty- seven, and has scored more than 550,000 views on YouTube - not bad for a video about, well, taxes.
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