Unicast - Warner Brothers/Harry Potter and the Order of the Phoenix
Warner Brothers/Harry Potter and the Order of the Phoenix
http://www.unicast.com/awards/omma/harry_potter/
Finalist Standard, Flash or Rich Media Expandable Banner or Overpage Unit
Anup Variava
Unicast provided an interactive platform for Beyond Interactive's creative that enabled Warner Brothers to showcase a unique rich media advertisement for the movie Harry Potter and the Order of the Phoenix. Unicast's proprietary 3D Video Cube featured movie trailers, a sweepstakes and the ability to purchase the two-disc special edition dvd, all in one execution. Users could easily view multiple pieces of content on the cube's six panels by rotating the cube with their mouse and choosing from a list next to the cube in a Harry Potter-branded banner. Unicast's ad platform, FUSE, provided engagement tracking, logging more than 125,000 clicks in 20 days. The 3D Video Cube generated interaction rates as high as 61.65 percent and click-through rates as high as 1.47 percent.
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