News Brief
Smart Cars Will Be All The Fashion In September
Aug 29, 2008, 5:00 AM
Daimler AG's Smart Cars will be prevalent during Fashion Week in New York City next month. Via a co-promotion with Club Monaco, Smart cars will be central to "The Ultimate Urban Trunk Show," featuring a fleet of the cars bearing Club Monaco signage.
The 10 vehicles feature images from the Fall 2008 Club Monaco Campaign. Club Monaco-designed smart fortwos will roll around Manhattan with teams giving away pieces from Club Monaco's Fall Collection at each stop. The rolling show starts on Sept. 7 in the Meatpacking District and will continue with stops in SoHo, on Wall Street, in the Flatiron District, Midtown and Bryant Park on Sept. 8 and 9 during peak lunchtime hours.
In addition, Club Monaco's 57th St. store window will have a Club Monaco-designed smart fortwo.--Karl Greenberg
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