Ogilvy On Board With Stolichnaya

  • September 3, 2008
The SPI Group, owner of the Stolichnaya vodka brand, has tapped Ogilvy New York to handle branding.

Stolichnaya hopes to build on its heritage and expand its target audience to include adult trendsetters. Ogilvy says it is planning a "far-reaching marketing effort that taps into a wide range of new and traditional media outlets. The agency will create a new positioning, brand architecture and creative campaign for worldwide distribution."--Karl Greenberg

Next story loading loading..