News Brief
Help for Small Ad Budgets
Apr 18, 2001, 12:00 AM
Real Media has announced a partnership with AdAce, an online advertising technology company that enables the sale of targeted advertising for small businesses. The partnership will provide companies that have limited advertising budgets with the opportunity to advertise on Real Media's iCover Network by using a credit card via the Real Media website. Advertisers placing ads through AdAce on the iCover Network of websites can precisely target more than 82 million monthly unique users via premium properties such as Fortune City, zWire, Village Voice, Advance Internet and many more, The AdAce Ad-O-Matic Banner Creator also allows Real Media advertisers to create and upload standard banner ads and target those ads by content category, geography, and a number of other criteria from the simple interface. Individual ad buys range in cost from $5 to $12 per thousand impressions (CPM). AdAce manages the billing and the customer service.
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