Distribution of the current Maxxium portfolio will now end earlier than previously scheduled due to an agreement among the four partners for the early withdrawal of former V&S Group brands now owned by Pernod Ricard. The former V&S brands will no longer be distributed by Maxxium as of Oct. 1, and as previously announced, Rémy Cointreau is scheduled to exit Maxxium on March 30.
The new distribution alliance with The Edrington Group, an original Maxxium partner and maker of The Famous Grouse and The Macallan Scotch whiskies, will simplify routes to
market in 24 key countries outside the United States and position the companies' spirits brands for stronger growth.--Nina M. Lentini
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