From the Publisher
Media changes rapidly, but outstanding work is still outstanding work. And in these pages, only those practicing excellence in the craft get a chance for recognition. All of those here are worthy of esteem.
The entries ran the gamut - everything from the most traditional of print campaigns to exciting innovations in experimental and emerging media. The briefs tell the story of how all media have changed to work in concert with and provide effective vehicles for the innovative and cutting-edge work being done around the industry.
Some say media is the new creative. Here at MediaPost, we live those words every day. The Creative Media Awards illustrate our belief that the process of buying, planning and strategizing media is every bit as creative as rendering storyboards. It is this belief that fuels our commitment to the media process, from ideation to strategy and implementation. These awards recognize that drive.
Of course, not just anybody can separate the best work amidst all the worthwhile and impressive entries. The job of choosing the winners of the Creative Media Awards falls to our esteemed panel of judges, who will select from among the finalists you read about in these pages. (Judges are prohibited from judging their own work.)
We hope you'll join us when we name the winners and toast all the finalists at the Creative Media Awards reception on Sept. 22. Fittingly, the party takes place on the same day as Media magazine's "The Future of Media" forum (mediapost.com/thefuture), which kicks off Advertising Week in New York City and coincides with a special double-size issue of Media. Moderated by special guest editor Bob Guiccione Jr. (former editor and publisher of Spin, Gear and Discover), the special edition and forum will be global in coverage and explore the possibilities, problems and the shape of media in the near and distant future.
Again, congratulations to all the finalists, and many thanks to all who entered.
Recent Media Magazine Supplement Articles
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Letter from the Publisher Dec. 28, 3:52 p.m.
MEDIA magazine is pleased to present the ninth annual Creative Media Awards competition. The winners will ...
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Radio: Bailey Lauerman, CommunityAmerica Credit Union/Membership, Escape Dec. 28, 1:22 p.m.
Throwing out “your mother’s media plan,” the agency turned to a local radio group whose on-air ...
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Radio: Havas Worldwide Chicago, Cracker Barrel Dec. 28, 1:22 p.m.
The Handcrafted by Cracker Barrel Old Country Store radio campaign was created as a way to ...
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Radio: mediahub/Mullen, Nat Geo WILD, Teaching an Old Dog New Tricks Dec. 28, 1:22 p.m.
In order to raise awareness of dog whisperer Cesar Millan’s new cable network, the agency cleverly ...
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Multicultural Media: Syfy for NBC Universal/Syfy, Face Off Season Two Dec. 28, 1:21 p.m.
Syfy launched “Face Off Season Two,” a reality series where the best in special-effects makeup artistry ...
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Multicultural Media: Starcom MediaVest Group for Heineken, Heineken - Manero Dec. 28, 1:20 p.m.
Despite the fact that Hispanic males are heavy consumers of online and digital media, the audience ...
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Multicultural Media: Rezonate Media, AT&T, Away We Happened Dec. 28, 1:17 p.m.
When AT&T was no longer the only carrier selling iPhones, they challenged their creative agency to ...
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Media Plan: KSL, Media UGG Australia, The Invisible Game Dec. 28, 1:15 p.m.
The success of UGG’s classic sheepskin boot eclipsed the brand’s other offerings. In order to highlight ...
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Media Plan: PHD, Google, Google Fiber Dec. 28, 1:14 p.m.
When Google chose Kansas City to launch its fiber-optic high speed Internet and TV, Google Fiber, ...
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Media Plan: Horizon Media, AETN/HISTORY/Hatfields & McCoys, Hatfields & McCoys Dec. 28, 1:14 p.m.
History’s scripted drama, “Hatfields & McCoys” needed a campaign that revitalized the 150 year old family ...
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