"To put it simply, LWA just outgrew its name," said Michael Kubin, co-founder and co-CEO of Evaliant. "Looking to the future, we want to be the authoritative source for ad-tracking data in ALL electronic media. Our new name says a lot about us: our objective is to provide significant 'value' to our clients by providing the data they need to 'evaluate' their strategic marketing decisions. And we will be quite bold - valiant! - in tracking e-media wherever the technology and industry may develop."