New Name for Ad Tracking Firm

  • April 23, 2001
Online advertising tracking company Leading Web Advertisers (LWA) today unveiled its new name, Evaliant Media Resources LLC (www.Evaliant.net), effective immediately. According to the announcement, the decision to adopt a new name was driven by the Company's rapid expansion and its plans to extend its advertisement tracking capabilities beyond the Web and into all electronic media advertising, including on-line, wireless and digital.

"To put it simply, LWA just outgrew its name," said Michael Kubin, co-founder and co-CEO of Evaliant. "Looking to the future, we want to be the authoritative source for ad-tracking data in ALL electronic media. Our new name says a lot about us: our objective is to provide significant 'value' to our clients by providing the data they need to 'evaluate' their strategic marketing decisions. And we will be quite bold - valiant! - in tracking e-media wherever the technology and industry may develop."

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