Disney Tops With Kids and Families
Disney Online remains number one for kids and family online entertainment, generating 7.6 million unique users in March 2001, a 20% increase from March 2000, according to the March Media Metrix survey.
"With more and more families going online together for education and entertainment, Disney Online has strived to deliver engaging, imaginative content that appeals to parents and kids alike," said Ken Goldstein, executive vice president and managing director of Disney Online. "Family-oriented sites are fast becoming a most powerful medium for reaching today's Web-wise family - particularly moms, who are using the Internet more and more with their families in mind."
- Anya Khait