• April 25, 2001

A joint operating agreement between st3.com and Symah Vision promises advertisers a new medium to target streaming media users online by demographics. Under the agreement, Symah Vision will serve as st3.com's exclusive virtual imaging and technical partner in the U.S., and st3.com will be Symah Vision's exclusive U.S. partner for ad insertions on the Internet.

Symah Vision creates personalized and interactive enhanced imaging over existing video layers, enabling advertisers to promote their products "virtually" over sports fields, concert stages or any other live or on-demand video. Company officials say these services, combined with st3.com's live, on-demand streaming services and nationwide fiber-based network, will provide advertisers the opportunity to target streaming media users online by various demographic specifications.

- Anya Khait