MARIO MATEUS was promoted from chief executive officer, Initiative Portugal to president, Initiative Europe, Middle East and Africa. In Asia Pacific, ROGER CAMPLISSON was named regional representative. In Latin America, JEAN-CHRISTOPHE PETIT has been promoted from president, Initiative Latin America to president, Mediabrands Latin America. ANNETTA CEMBRANO was promoted from chief executive officer, Initiative Chile, to president, Initiative Latin America. Lastly, BANT BREEN has been appointed president, worldwide digital communications.