• September 17, 2008

Available nationally, the product is 100% real potatoes--scrubbed, peeled and chopped.

Steamed in the bag in a microwave for 10 minutes, they are ready to receive butter and milk. They come in four varieties: Cut Russet, Three-Cheese, Garlic Seasoned and Sweet Potatoes.

To complement the introduction, the Ore-Ida brand has launched www.ilovemashedpotatoes.com, where consumers can find time-saving shortcuts and recipes, interactive polls and shopping tips.--Nina M. Lentini