The guidelines include making sure that the business' online listing matches its real world contact info, providing users with
the most direct contact info (i.e., the local office number as opposed to the 800-number), as well as not putting descriptive info or keywords into the place where the company name should be.
"The guidelines are a first real indication of Google's standards for defining a real business listing from a spammy one," Mike Blumenthal says.
Read the whole story at Understanding Google Maps & Yahoo Local Search »