• Reuters, Wednesday, September 17, 2008 12:33 PM

Bill Tancer has just released "Click: What Millions of People are Doing Online and Why it Matters," a new tome diving into some of the overarching search trends he's observed while serving as general manager of global research at Hitwise.

One of the most provocative trends Tancer touches on is almost anything but -- more Americans are logging on to check their social media profiles than to watch porn. "As social networking traffic has increased, visits to porn sites have decreased," Tancer said, particularly with users aged 18-24. "My theory is that young users spend so much time on social networks that they don't have time to look at adult sites."

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