Tremor Names Baudis To Lead European Operations
"He has a proven track record of entrepreneurial success in Europe, and can fall back on his excellent standing among Europe's top decision makers to bring together the television and online advertising worlds like no other person," said Jason Glickman, CEO of Tremor Media.
In June, Tremor received an undisclosed investment from the European Founders Fund (EFF) to help fund its push into the U.K, Germany, France and Italy. The venture capital firm invests in early-stage Internet and mobile companies, and has previously backed startups moving into Europe including social network Facebook and LinkedIn.
Tremor plans to set up shop in the U.K. and Germany by year's end and enter other European markets in 2009. Growing audiences for Web video are helping to drive the company's moves.
Research from eMarketer has shown that 30% of U.K. Internet users watched online video last year--up from only 8% in 2006. In Germany, 71% of the adult Internet population has watched Web video, while 90% of the French online audience ages 15-49 had seen at least one video ad in May 2007.
In North America, Tremor has also opened a sales office in Toronto to lead its expansion into Canada.