Usage of Political Sites Only Marginal
Aug 24, 2000, 12:05 PM
Media Metrix today released findings on Americans' usage of Democrat- and Republican-affiliated websites during the political conventions. According to the data, online users are only marginally interested in political sites. Collectively, Republican sites received 392,000 unique visitors during the GOP convention, while Democrat sites received 201,000 unique visitors during that party's convention. While traffic to political-news sites decreased during the week of the GOP convention, traffic to these sites increased significantly during the week of the Democratic convention. C-Span.org increased from 40,000 unique visitors the week of August 13 to 106,000 unique visitors the week of August 20, a 165% increase. During that same period, Voter.com increased from 58,000 to 117,000 unique visitors, a 102% increase. Other major news sites, including Washingtonpost.com and Drudgereport.com, had similar increases.