Leading up to
Media magazine's September 22nd
Creative Media Awards in New York,
MediaDailyNews will publish the
synopses of the three finalists in various CMA categories. The complete lineup can be viewed
here. Finalists in the Communications Channel Plan category include:
Goodby, Silverstein &
Partners for Häagen-Dazs;
OMD for Nivea; and
Campbell-Ewald for the U.S. Postal Service's Express Mail.
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