• More Visibility , Friday, September 19, 2008 11:45 AM

Joe Teixeira schools readers on five Google Analytics metrics that most likely go unused. First up is the $Index, which gives each page on your site an average value. "It takes the amount of either Ecommerce Revenue or Goal Value that each page was responsible for, and divides it by the number of Pageviews for each page to give you a financial value in your currency of choice," he says.

Meanwhile, percent of search exits tells you the percentage of visitors that leave immediately after conducting a site search (if your site has that capability). "These people did not go any deeper into your website, or did not refine their search at all - they simply left," he says. "Think of % Search Exits as the 'Bounce Rate' of your search function. If a lot of people are doing this, chances are your search function isn't working properly, or serving up relevant results."

He also suggests digging into the revenue per click, per visit goal value and abandonment rate stats to finish up.

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