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AdWords Conversion Tracking Logo No Longer Required

  • PPC Blog, Friday, September 19, 2008 11:45 AM
AdWords users who were also tapping Google's built-in Conversion Tracking no longer have to display the "Site Stats" logo on their tracked pages. Previously, a text block with the words "Google Site Stats" automatically appeared on every page where users had embedded the conversion tracking code. The info let visitors (who converted from an AdWords ad) know that they were being tracked and offered info about how to disable the cookies if they wanted.

"For some websites, the logo from time to time could delay the loading of the conversion confirmation page which caused [the] bad experience for visitors," says Gordon Choi. So Google changed the policy, allowing users to choose a different Site Stats text block, or even create their own.

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