Big Brother Hits the Web With a Bang, From U.S. to U.K.

  • August 29, 2000
Media Metrix and MMXI Europe today announced that websites dedicated to the Big Brother television show increased dramatically in the number of unique visitors from the U.S. and the U.K. over the past month. BigBrother2000.com, the U.S. site, hit the Media Metrix ratings for the first time ever in June 2000 with over 4 million unique visitors at home and at work in the U.S. (or, 5.5% of the overall U.S. Web population).

Meanwhile, Bigbrother.terra.com, the U.K. website has become the fastest growing website since MMXI Europe started measuring the monthly behavior of U.K. Internet users at home in October 1999.

In the U.K., the site also appeared for the first time in July 2000 ranking number 26, and gaining more visitors than established sites like Lastminute.com, Letsbuyit.com, iii.co.uk, Thomascook.co.U.K. and Tescodirect.com. Meanwhile, in the United States the site ranked number 77 overall and number 16 within Media Metrix' entertainment category, among approximately 330 other popular entertainment sites.

Big Brother sites in both the U.K. and the U.S. are mostly frequented by users in the 25-34 age group, with men making up 67% of the site's audience in the U.K. and the split close to even among men and women in the U.S.

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