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Prevention Spawns New Section 'Cook!'

  • Mediaweek, Monday, September 22, 2008 10:15 AM

Rodale's Prevention is stepping up its coverage in the food arena. New food director Judith Hill, formerly of Martha Stewart 's Everyday Food, is overseeing the initiative, called Cook! It consists of a 50% larger food section in the magazine and a redesigned food channel with recipe finder on Prevention's Web site.

Prevention also plans to add food publications, books, and supermarket cooking events. The publisher says that tighter budgets are forcing people to eat more at home. But they lack healthy cooking know-how, so the new content will meet both a consumer and advertiser demand.

Other traditional publishers making a bigger push for food ads are Hearst and MSN, with Delish.com and the Food Network Magazine; and Time Inc., with MyRecipes.com.

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