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A Peek Behind The Veil Of Walmart

On a recent sunny afternoon in Bentonville, Bill Rouse, director of solutions consulting with ACNielsen's Homescan & Spectra, shared some of the company's most recent data and insights with Wal-Mart suppliers.

Walmart has increased its number of pet supply shoppers by 41% during the past two years, according to Nielsen -- in fact, pet food sales posted roughly the same amount Walmart shoppers spent on computers and electronics. Sales for products in that category -- led by DVDs but getting a big bump from flat-panel TVs, were $4.8 billion. Shoppers also love candy -- $2.5 billion worth -- and plunked down $1.1 billion for car care and accessories. Medications and remedies are a $2.7 billion business for Walmart, which is as big as sales in office and school supplies.

Stephen Quinn, Walmart's chief marketing officer, told suppliers last week at a retail industry conference that the company was more focused than ever on the core female head of household and providing her a certain price and value.

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Read the whole story at The Morning News [of Northwest Arkansas] »

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