Baskin-Robbins Taps Hispanic Marketer

  • September 23, 2008
Baskin-Robbins has appointed Carlos Nunez head of the company's U.S. Hispanic marketing efforts, a newly expanded role.

Nunez, a Peruvian-born U.S. citizen, is currently Baskin-Robbins director of marketing (Americas, Europe & Middle East) and consumer insights. He will remain in this role while adding the responsibility of developing all Hispanic marketing efforts in the U.S. Nunez reports directly to Scott Colwell, brand marketing officer for Dunkin' Brands's Baskin-Robbins Worldwide.

Before joining Baskin-Robbins in January, Nunez worked for the Burger King Corporation, where he was director of marketing for the Latin America/Caribbean Region.--Karl Greenberg

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