Forrester Research Taps Dwight Griesman For CMO
As leader of the FLB Marketing programs, Griesman regularly interacted with Forrester clients, contributed to research and program content development, and facilitated panel discussions at Forrester Events. Griesman's background is a multidisciplinary blend of marketing, market research, and sales across various industries. Prior to joining Forrester, Griesman was the managing director of The Forbes Consulting Group's Quantitative Analytics division, providing custom research and consulting services to Fortune 1000 clients.
Griesman began his career in sales at Scott Paper. He has held a variety of senior marketing and research positions at companies such as Hasbro and Welch Foods, where he was the director of market research. Griesman was the vice president of marketing and sales for Lydstrom, a digital music startup in the Boston area selling reference design and software to leading consumer electronics manufacturers.--Nina M. Lentini