Goodby Takes Top CMA Honors: OMD, Starcom, Horizon Reap Multiple Awards
Goodby also won the individual Communications Channel Plan category for that campaign, and took the top prize in the Business Media category for its "Layer Tennis" campaign for client Adobe's CS3, and the New/Experimental Media category for an RSS campaign for the NBA.
Other multiple category winners included OMD and Starcom, which took three categories each, and Horizon Media, which took two categories. The category winners for the 2008 CMAs include:
Business Media
Goodby, Silverstein & Partners for Adobe CS3
Consumer Magazines
Initiative for Lionsgate's "The Condemned"
Newspapers
Starcom for Miller High Life
Branded Content
Horizon Media for Vivendi/"Bourne Conspiracy"
New/Experimental Media
Goodby Silverstein & Partners for the NBA
Interactive TV
Starcom for Lego
Multicultural
Zoom Media & Marketing for Ford Focus
Online Branding
OMD for McDonald's
Online Search
Outrider for Showtime's "The Tudors"
Outdoor/Place-Based
OMD for Nivea
Research/Consumer Insights
Cramer-Krasselt for Sealy Posturepedic
Television
OMD for Hershey's
Radio
Horizon Media for NBC Universal's "Chuck"
Media Plan
Butler, Shine, Stern & Partners for MINI USA
Communications Channel Plan
Goodby, Silverstein & Partners for Haagen-Dazs
Creative
Starcom Canada for Johnnie Walker
Best in Show
Goodby, Silverstein & Partners for Haagen-Dazs
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