• Brandweek , Tuesday, September 23, 2008 10:30 AM

An NPD Group poll shows that more folks are bringing their own lunches to the office than they were a few years ago and Brandweek rounds up a few examples of marketers responding the to development.

They include Deli Fresh Natural Cheese slices and Oscar Mayer thick-carved and family-sized meat varieties from Kraft; ConAgra's new Banquet Select Recipes frozen lunches; and Ronzoni Bistro microwaveable pasta from New World Pasta.

While "brown-bagging" has become a useful gerund to describe the process, I suspect most people now use some sort of plastic material to transport their lunches to and fro. Maybe I'm wrong. Another trend story for another day.

Read the whole story at Brandweek »