Wieden, Starbucks Split After 4 Years
Sep 24, 2008, 8:31 AM
Wieden + Kennedy and Starbucks have ended their business relationship, per Adweek. The agency had handled creative and media duties for over four years. Starbucks is asking its current shop roster to submit ideas to move the brand forward. Starbucks spent $55 million on ads in 2007 and almost $25 million through June 2008, per Nielsen Monitor-Plus.